The honest answer: it depends heavily on which platform, and whether they even publish their price
“How much does a real estate CRM cost” doesn’t have one answer, because the major platforms in this space handle pricing completely differently — some publish it plainly, some require a sales call, and the real total often includes add-on fees that don’t show up until later. Here’s the actual picture, platform by platform, based on what we’ve researched directly.
What each platform actually costs
Per month, single user, on a 12-month contract — based on clients we've worked with, not published pricing.
Per month, Core through Enterprise, per consistently reported figures — plus a reported $299–$2,000 setup fee.
Grow $69/user/mo, Pro $499/mo flat to 10 users, Platform $1,000/mo flat to 30 users. CRM only.
Per month. Starter $97, Unlimited $297, which removes the sub-account cap.
BoldTrail doesn’t publish pricing publicly — plans are quoted individually after a sales call. Based on clients we’ve worked with, a single-user BoldTrail account has run $600+/month, on a 12-month contract. Full breakdown in our BoldTrail comparison.
Lofty also doesn’t publish pricing. Third-party reporting consistently places their Core plan around $449/month, scaling to roughly $700/month on Premier and up to $1,500/month on Enterprise, plus a reported setup fee ($299–$2,000) and separate ad management fees of 15–20% of ad spend. Full breakdown in our Lofty comparison.
Follow Up Boss is the one CRM in this comparison that actually publishes its pricing. Grow runs $69/user/month. Pro is $499/month flat, covering up to 10 users. Platform is $1,000/month flat, covering up to 30 users. No long-term contract, no setup fee — but it’s a CRM only, with no IDX website or landing pages included. Full breakdown in our Follow Up Boss comparison.
GoHighLevel (the platform our own Real Estate Snapshot runs on) publishes pricing directly: Starter is $97/month, Unlimited is $297/month (removes the sub-account cap, relevant for teams). See our full guide to what GoHighLevel includes for the complete breakdown of both tiers.
Our own Real Estate Snapshot is a one-time cost on top of your GoHighLevel subscription, not a recurring platform fee: DIY is $497, Done For You is $2,500, Custom Setup starts at $6,000 (scoped to your needs), and an Agency License is $10,000 one-time for licensing the system to build for your own clients. Full pricing on our pricing page.
Why “published vs. unpublished” pricing matters
Notice the pattern: BoldTrail and Lofty require a sales conversation before you know what you’ll actually pay. Follow Up Boss and GoHighLevel both publish real numbers you can check right now, without talking to anyone. That’s not a small detail — it affects how easily you can actually compare your options before committing time to a sales process.
The real total to compare
A fair cost comparison isn’t just the CRM’s own price — it’s what you’re actually paying once you add up everything a platform requires versus what it already includes. A CRM-only tool like Follow Up Boss looks cheaper on paper until you factor in a separate website platform and IDX solution on top. A one-time snapshot cost looks different from a recurring monthly fee once you calculate the total after 12, 24, or 36 months.
Compare the real numbers for yourself
Don’t have GoHighLevel yet? Start your free 30-day trial — most trials only give you 14 days.
See the full published pricing for our own tiers:
Want the full detail on any one of these platforms? See our complete comparison pages.
FAQ
It varies significantly by platform. Follow Up Boss starts at $69/user/month (published). Lofty is reported around $449/month. BoldTrail has run $600+/month for clients we've worked with. GoHighLevel, the platform our snapshot runs on, starts at $97/month.
Follow Up Boss and GoHighLevel both publish their pricing directly, without requiring a sales call. BoldTrail and Lofty do not publish pricing publicly.
Generally yes, over time — a one-time cost like our Real Estate Snapshot tiers doesn't compound the way a recurring monthly platform fee does across multiple years, though the base platform (GoHighLevel) itself is still a separate ongoing subscription.
It varies by platform. BoldTrail and Lofty both include a native IDX website. Follow Up Boss includes neither. GoHighLevel-based setups, including our own snapshot, include IDX as an add-on on the DIY tier and standard on Done For You.