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Jacob Shireman, founder
By the numbers

Two careers that turned out to be one

Nineteen years of marketing experience and five years of working real estate deals, built into a single system — not a template adapted from another industry, and not a theory about how agents ought to work.

19+ years
in marketing
15+ years
running my own marketing agency
5+ years
in real estate (licensed 2021)
500+
agents, teams, brokerages, and agencies running on this system
300+
custom fields built into the standard snapshot
2+ years
building and refining the Real Estate Snapshot
The path here

Two Careers That Turned Out to Be One

How this actually happened, in five steps.

  1. Step 01
    15+ years running a marketing agency

    SEO, systems, automation, web design — real marketing infrastructure, built for real businesses, long before real estate ever entered the picture.

  2. Step 02
    2021 — Real estate, after COVID

    The event rental marketing business I'd spent years building didn't survive COVID. I got my real estate license and started over — and immediately noticed something: most of the “systems” sold to agents came from people who'd sold real estate, but had never built real marketing infrastructure in their lives.

  3. Step 03
    Finding GoHighLevel

    I went looking for what every agent eventually looks for — a CRM, a calendar, marketing automation — expecting to stitch together separate tools like everyone else. GoHighLevel did all of it in one platform, with subaccounts for multiple businesses under one roof. I started using it for myself, then for a few clients.

  4. Step 04
    Building the snapshot, working with thousands of agents

    What started as my own setup became a system I refined for thousands of real agents over two years — not a theory of how real estate marketing should work, but something built and rebuilt against how it actually works, deal after deal.

  5. Step 05
    500+ agents, teams, brokerages, and agencies

    Today they run on this system — including agencies who've licensed it to build their own client work on top of.

Our philosophy

A Few Things We Won't Compromise On

Built by someone who worked the deals

Every pipeline and workflow reflects how a real transaction actually moves, not a generic CRM's assumptions.

One flat price, not a per-agent fee

Add agents to your team without a subscription that scales against you as you grow.

Documented well enough that AI actually understands it

Every purchase ships with documentation thorough enough that Claude, ChatGPT, and other AI tools can explain your exact setup.

No fabricated numbers, ever

If we don't have a real statistic to back a claim, we don't publish a made-up one instead.

If something's broken, we fix it — free

If something we built isn't working as designed, that's on us, and we fix it at no charge. If changes you've made yourself have caused the issue, that's a different conversation — but we're never going to hide behind fine print when a genuine bug is actually ours to fix.

The full picture

This Doesn't Have to Stop at the Snapshot

Nineteen years of marketing experience didn't just go into building this system — we're a full-service marketing company, and that experience is available for whatever your business needs beyond it. Video editing, broader GoHighLevel work, deeper marketing support: if you need more than the snapshot itself, we can take your real estate business as far as it needs to go.

Video editingGoHighLevel developmentMarketing supportWeb design

See What Two Years of Refinement Actually Looks Like

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