Need Something Built Around Exactly How Your Business Works?
When the standard Real Estate Snapshot isn't quite enough — new workflows, custom automations, or a system built around a larger team — we scope it and build it around you.
Who this is for
✓ Teams and brokerages whose process doesn't fit neatly into the standard snapshot's pipelines and workflows ✓ Agents or teams who need entirely new workflows, automations, or features built — not just the existing system configured (that's Done For You's job) ✓ Businesses with a specific niche or process the standard snapshot wasn't built around ✓ Larger teams and brokerages needing a system scoped to their actual size and structure, not a one-size-fits-all install — Not a fit if the standard system just needs configuring and branding — that's Done For You, at a fraction of the costWhat makes this different from Done For You
Done For You installs, brands, and configures everything already built into the standard Real Estate Snapshot — including editing existing workflows and turning features on or off. Custom Setup is for when you need something that doesn't exist in the standard system yet — a new workflow, a new automation, a new integration, or a system restructured around a larger team's actual structure.
Some examples of what this has looked like in practice:
Plus your scoped custom work — whatever's agreed on during your scoping call.
See the full feature breakdown →Just like our other tiers, installing the snapshot requires agency-level access in GoHighLevel — this is a GoHighLevel platform requirement, not something we control, even on a custom build.
Your 50% deposit secures your project scope and reserves your slot in the build queue — once work has started, deposits are non-refundable.
Most Real Estate Snapshots Weren't Built By Real Estate Agents. Ours Was.
I got licensed in real estate in early 2021, after years of building marketing systems for other businesses — and quickly noticed most "systems" sold to agents came from people who’d sold real estate, but never built real marketing infrastructure. When I went looking for a CRM, calendar, and automation stack of my own, I found GoHighLevel, started using it for my own business, then for clients — and realized it could give any agent everything they needed in one place, for a fraction of what a patchwork of separate tools costs.
Today over 500+ agents, teams, and brokerages run on our snapshots and custom builds — including brokerages and teams whose process needed something beyond the standard system, which is exactly what custom work is for.
Read the full story →FAQ
Solo agents and small teams typically start at $6,000. Brokerages and larger teams are scoped individually, since pricing depends on the size of your team and the complexity of what you need built. You'll always get a firm quote after a scoping call, before any work begins.
GoHighLevel custom builds require a 50% deposit to begin work, with the remaining balance due once your project is live and fully delivered. The deposit secures your project scope and reserves time in our build queue — once work has started, deposits are non-refundable.
Past custom work includes multi-agent subaccount structures for brokerages with custom lead-sharing logic between them, third-party platform integrations, custom AI-driven lead nurture workflows, custom data management workflows, commission and split tracking tied to closed deals, custom lead routing by territory or price tier, niche-specific pipelines for commercial real estate, new construction, and property management, and white-label builds for coaching programs and teams offering the system under their own brand. If what you need isn't on that list, a scoping call is the fastest way to find out what's possible.
Done For You configures and edits what's already built into the standard Real Estate Snapshot — turning features on or off, adjusting existing workflows, applying your branding. Custom Setup is for building something that doesn't exist in the standard system yet, whether that's a new workflow, a new automation, or a system restructured around a larger team's specific process.
Yes, the same agency-level access requirement applies here as with our other tiers — we'll confirm exactly what's needed for your specific setup during the scoping call.
Timeline depends entirely on scope — a scoping call will give you a realistic estimate for your specific project before you commit to anything.
Yes — if you later need something built beyond what your current tier includes, you can book a Custom Setup scoping call at any time.
Not Sure Custom Is What You Need?
New workflows, automations, and features built around your actual process — scoped on a call before any work starts.
Done For You covers full installation, branding, and configuring everything already in the standard system — starting at $2,500.
The DIY Snapshot gives you the complete system to import and personalize on your own, at the lowest cost.