Features
Everything Included in the Real Estate OS
One system, nine categories of tools — each built specifically for real estate, not adapted from a generic CRM template.
Prebuilt pipelines — lead, buyer, seller, and renter stages ready to use out of the boxCustom fields — capture property details, price range, timeline, and other real-estate-specific data per contactAssociations — link contacts to properties, transactions, and each other: co-buyers, referral sources, past clients who referred new leads, and vendors like lenders and inspectorsAutomatic tagging and routing — every new lead tagged by source and type the moment it arrives
AI chat — answers buyer/seller questions and qualifies leads on your website, 24/7AI texting — follows up automatically via SMS the moment a lead comes inAI phone calls — qualifies leads over the phone before they ever reach your pipeline as a “hot lead”
Funnels — landing pages built specifically for lead captureFull websites — your complete web presence, hosted in the same system as your CRMCustom forms — submissions feed directly into your CRM, no Zapier or manual exportQR code builder — route print marketing (yard signs, flyers, business cards) straight into your pipeline
Appointment booking — built directly into your CRMAutomated reminders — reduce no-shows for showings and consultationsNo-show recovery — automatically sends a rebooking follow-up when someone misses their appointment, instead of the lead just going coldTwo-way calendar sync — stays aligned with your personal calendarCalendar widgets — embed booking directly on your website
Automated review requests — triggered the moment a deal closesWebsite review widget — a live feed of your reviews from across platforms, embedded directly on your websiteResponse tracking and routing — see and respond to reviews from one place
Prebuilt drip sequences — for new leads, past clients, and sphere-of-influence nurtureCustom voicemail drops — a pre-recorded voicemail tailored to how the lead entered your CRM (IDX inquiry, website form, referral, etc.), delivered without ringing their phone — seen to increase lead engagement by 50%Two-year lead nurture — sphere and past-client follow-up continues automatically for a full two years, not just the first few weeksEvent-triggered automations — fired by real estate events like a new inquiry, a closed deal, or a missed showingMulti-channel sequences — email and SMS combined in the same nurture flow
Choice of IDX provider — works with either IDX Broker or iHomeFinder, whichever you're already using or prefer to set upEmbedded directly in GoHighLevel — the integration lives inside your dashboard itself, not a separate tool you have to switch between — everything stays in one placeIDX search — added as a custom menu item inside your dashboardSaved searches and property views — feed directly into your CRM as lead activity, buyer intent you'd otherwise never see
Community group — build your own community as a lead magnet, whether that's a local-area group to attract people learning about the market, or a focused group for a specific audience like first-time homebuyers — an ongoing space that keeps building your list, instead of a single event's worth of signupsSelf-paced courses — e.g. a first-time-homebuyer course clients complete on their own time, instead of sitting through a live webinar you have to host repeatedlyGated content — capture a lead's info before they access the course or community, growing your list from people who aren't ready to talk to an agent yet
Stage-based task automation — as a client moves through Listing Prep, Active Listing, Under Contract, Clear to Close, and Closed, tasks automatically fire off at each stage so critical dates, documents, and to-dos never get missedAssign tasks to anyone — hand off specific tasks to a transaction coordinator, assistant, or team member, not just yourselfAutomated client emails — keep clients updated at each stage without manually writing an update every time something changesDocument management — store and manage transaction documents, linked directly to the client's profile
Everything Above, Installed Into Your GoHighLevel
Every category listed here comes standard in the Ultimate Real Estate OS — no add-on modules to unlock later, no upsells hiding behind a paywall once you're in.
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